Our Work


A.M. Public Relations (AMPR) is a highly regarded public relations consultancy specializing in film and television, arts and culture and lifestyle brands. Established by communications veteran, Anna Maria Muccilli, the Toronto-based company's solid track record is based on over 25 years of experience and an ongoing commitment to providing clients with an innovative and multifaceted approach that is both creative and strategic.

AMPR clients have included film and television production and distribution companies, filmmakers, comedians, authors, festivals, cultural organizations, lifestyle brands and not-for-profit organizations.

We understand how to connect with target audiences employing a variety of proven tactics, from traditional public relations techniques to contemporary social media marketing, to ensure your message is communicated with the maximum impact.

AMPR has the ability and flexibility to function as a full business partner to our clients and offer ongoing PR consultation. And we can also work on specific projects on a short or long-term basis, locally and nationally, while always providing well executed campaigns within a wide range of client budgets.


Anna Maria Muccilli is the founder of A.M. Public Relations, a highly regarded marketing communications consultancy that provides services to a variety of clients. Thoughtful, friendly and calm, Anna Maria is a PR veteran known for her quiet confidence and honest, intelligent and passionate approach to succeed on behalf of her clients.

Her clients have included Warner Independent Pictures, Paramount Classics, MGM/UA, Entertainment One, filmmakers, comedians, authors, lifestyle brands such as globally renowned British artist and colour expert, Annie Sloan, not-for-profits such as the Nanny Angel Network and the Documentary Organization of Canada, TED speakers, and cultural and trade organizations.

Before founding AMPR in 1999, Anna Maria was VP of Publicity and Promotion at Canadian film and TV powerhouse, Alliance Releasing and Alliance Communications. She worked on hundreds of national publicity and promotional campaigns for films opening in theatres. She also oversaw corporate communications and directed publicity for the company’s film and TV productions.

She has promoted well over 500 filmed entertainment projects of all genres and budget ranges during her distinguished career. Campaign highlights have included Pulp Fiction, Trainspotting, The English Patient, The Passion of the Christ, My Big Fat Greek Wedding, An Inconvenient Truth, There Will Be Blood and Before Sunset, among many others, as well as Canadian hits such as Mambo Italiano, Exotica, The Sweet Herafter, and David Cronenberg's Crash.

Prior to joining Alliance, Anna Maria cut her teeth in PR at Toronto’s Harbourfront Corporation working on performing arts festivals and the renowned International Festival of Authors. Highlights included working with literary legends Salman Rushdie, Saul Bellow, Edward Albee, Patricia Highsmith and Margaret Atwood.

Before pursuing a career in PR, Anna Maria was a Community Legal Worker at Bloor Information and Legal Services where she provided summary legal advice in English, French, Italian and Spanish to low-income residents in Toronto's west end.